InsuranceDekho Introduces SaaS Platform Heph For Insurance Providers

Heph to provide access to over 650 insurance products across 49 insurers, covering motor, health, life and group insurance

Gurugram-based insurtech startup InsuranceDekho has introduced Heph, a new affiliate software-as-a-service (SaaS) firm, aimed at providing digital solutions to streamline the operations of insurance distributors in India.

Heph offers a range of services, including front-end customer interfaces and back-end systems, and is set to officially launch its website on Monday, 26 August.

This platform cover all aspects of insurance operations – from front-end customer interfaces to robust back-end systems, covering a wide range of products including health, life, motor and group insurance. The platform works with 49 insurers and supports multiple distribution channels, including assisted sales, direct-to-consumer models, and embedded insurance. This vast product API integration allows Heph to serve any insurance product, across any distribution channel, making it the most comprehensive platform in the industry.

With its four core modules – D2C, POSP, Lending, Embedded Insurance- Heph caters to a diverse clientele including Banks, NBFCs, Brokers, OEMs, Fintechs, and Digital players. The platform provides access to more than 650 insurance products with flexibility to co-create products with Insurers, allowing businesses to build, manage, and optimize their insurance offerings efficiently.

Adhering to the requirements of the Insurance Regulatory Development Authority of India (IRDAI), Heph offers businesses the confidence to operate securely and efficiently in a highly regulated environment. This emphasis on security is crucial as digital insurance platforms become more integral to the financial ecosystem.

Ankit Agrawal, Co-founder and CEO of InsuranceDekho said, “At Heph, we’ve built a platform that marries technological innovation with deep insurance expertise. Our mission is to empower businesses across the financial spectrum to offer seamless, efficient insurance solutions. With our robust API integrations, bank-grade security, and customizable modules, we’re not just keeping pace with the digital transformation of insurance – we’re leading it. With this launch, we are set to redefine how insurance products are distributed and managed in India, driving growth for our partners and improving accessibility for consumers.”

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